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Mobile Monetization?

I've been working on a couple of proof of concept mobile app ideas and I'm trying to figure out the best way to monetize the app.

  1. Outright purchase - guarantees a sale but the barrier to entry is off-putting to a lot of people
  2. Ad monetizing - carefully placed ads to bring in passive income

I'm strongly leaning toward the ad monetization, however, I'm only familiar with Unity Ads (for games).  I hear AdMob is good but very difficult to work with.

Does anyone have any insights, thoughts, and maybe there own experiences?

You can also offer customized apps. That's our main profits source.
Selling your apps in a marketplace like codecanyon.net is a good option too.
I personally don't like ad monetizing.

Regards.

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